Services
Six engagements. Fixed scope, clear timelines.
Every package is scoped and timelined before it starts — you’ll know the full cost up front, and the proposal itemizes exactly what’s included. Pricing is by conversation; fifteen minutes usually answers it.
Opening Beverage Program
12 — 16 weeks pre-opening · + 12 weeks post-opening optimization
Who it’s for. New hotel bars, hotel restaurant programs, and ground-up restaurant openings within six to twelve months of public launch. Best fit: concepts where the beverage program is a brand decision, not an operational afterthought.
What’s included
- Beverage program concept and positioning, mapped to food, design, and brand voice
- Opening cocktail menu (20–30 drinks), wine and spirits curation, NA program
- Supplier negotiation and account setup
- Prep-lab design and equipment specification — layout, batching workflows, HACCP-compliant SOPs
- Opening-team training, two weeks pre-opening on-site, full team
- Opening-week support — four nights on the floor, real-time corrections
- 90-day post-opening optimization — menu review, costing pass, team check-in
What’s not included
- Equipment purchase — pass-through at cost, you buy direct from suppliers
- Liquor license consulting (referral on request)
- Ongoing operations after the 90-day review — that’s the Advisory Retainer
Program Refresh
6 — 10 weeks end-to-end
Who it’s for. Existing venues with a beverage program that has gone stale, lost a head bartender, hired a new chef, or simply hasn’t kept pace with the food’s press cycle.
What’s included
- Two-week audit — tasting the current menu, reviewing pour costs, observing service across at least three shifts, interviewing the bar team and front-of-house
- New cocktail menu, 10–18 drinks, designed against the existing kitchen, ABV target, and price point
- Team retraining — two days on-site, all bartenders
- Costing pass on every new drink with target pour costs
- Optional: signature-drink photography brief and naming workshop
What’s not included
- Prep-lab build — that’s its own engagement
- New equipment beyond smallwares the new menu requires
- Wine list overhaul — separate scope
Prep-Lab Design & Build
8 — 14 weeks, design through build supervision
Who it’s for. Multi-unit restaurant groups (three or more outlets) and hotels with centralized commissary potential — currently solving central prep with bartenders in a corner of the kitchen at eleven at night.
What’s included
- Site walkthrough and current-state assessment — equipment, workflows, throughput, food-safety posture
- Equipment specification — rotovap, centrifuge, sous-vide, ultrasonic homogenizer, Spinzall, vacuum sealer, walk-in batching, glycol chiller — sized to your throughput, not a brochure
- Room layout and electrical/plumbing requirements, delivered as architect-ready drawings
- Batching SOPs and HACCP-compliant production protocols
- Two-day on-site team training on lab operation and safety
- 30-day post-launch troubleshooting
What’s not included
- Equipment purchase — pass-through at supplier invoice
- General contracting or build-out — we work alongside your GC, not in place of them
- Permitting
White-Label & RTD Development
14 — 24 weeks, recipe through first production run
Who it’s for. Hotels that want a branded bottled-cocktail line for minibar, room service, or lobby-bar service at scale. Restaurant groups that want a take-home product. Independent brands launching a bottled cocktail and needing recipe, sourcing, and co-packer access. The most differentiated package — almost nobody else in the NYC consulting set runs production.
What’s included
- Recipe development, 3 – 6 SKUs
- Shelf-stability testing, ABV / serving-size targeting, label compliance review
- Ingredient sourcing and co-packer introduction
- Label and brand-direction work in partnership with your design team
- Production planning and first-run supervision
What’s not included
- Co-packer fees, paid directly to the co-packer
- TTB / state liquor authority filings (referral)
- Distribution — we introduce, we don’t represent
- Design execution — we direct, your designer or a referred designer executes
Brand Advocacy & Trade Education
Campaign, season, or annual program · scoped per brand
Who it’s for. Spirits and beverage brands that need credible advocacy in the on-trade — a voice bartenders actually listen to. Launches entering the U.S. market, established brands building bartender mindshare, and producers who want their liquid worked into serious cocktail programs rather than parked on a shelf. Current mandate: U.S. brand ambassador for Veda umami mushroom liqueur; past trade work includes Diplomático rum seminars across the Mediterranean.
What’s included
- Brand education curriculum — structured courses and masterclasses that teach the trade your liquid: production, flavor architecture, and where it wins in a build
- Bartender training programs — account-level trainings and academy-style sessions, designed to be rerun by your team
- Signature brand cocktails — serve strategy plus a portfolio of specs designed for real bar programs: costed, batchable, replicable at volume
- Venue activations — guest shifts, takeovers, and menu placements in credible rooms
- Technique-led content for brand channels — recipes and education your marketing team can publish under a working bartender’s name
- Market feedback from the floor — what bartenders say about your liquid when you’re not in the room
What’s not included
- Paid media and influencer buys — we advise on trade credibility, we don’t broker placements
- Distributor management and logistics — coordinated with your team, not run for them
- Exclusivity by default — category exclusivity is negotiated per engagement
Advisory Retainer
Monthly · Six-month minimum
Who it’s for. Restaurant groups and hotels with an internal beverage team that’s competent but wants senior eyes on the program quarterly. Not a substitute for a full engagement — a check-in.
What’s included
- Monthly two-hour video call — menu review, hiring help, supplier conversations, problem-solving
- Quarterly on-site visit — full day, tasting and observation
- Slack / email access for fast questions
- One annual half-day program audit
What’s not included
- Active menu development — that returns to the Refresh or Opening package
- Training — same
- Hiring placement — we advise, we don’t place