Neat AI
How AI helps spirits brands and the venues that pour them.
Neat AI sets up AI tools for spirits brands, importers and distributors, and for hotels, restaurants and bars. Each tool works from the brand’s or venue’s own materials — specs, serves, sell sheets, menus, SOPs — and is handed over so your team owns it.
It does not replace staff. It takes the repeat questions and first drafts, and when it is not sure, it hands off to a person.
Trade Sales Assistant
After the visit
A rep leaves a tasting with notes in their head and three more accounts to see. By the evening, half the detail is gone.
The assistant turns a quick voice note or a few typed lines into account notes and a visit or tasting recap. It drafts the follow-up email and reminds the rep when an account is due to reorder. The rep checks it and sends it.
What it uses: your own account list, price lists and product information. What it changes: follow-ups go out the same week, and the next rep to visit an account knows what was said.
Brand Knowledge Copilot
Answers from your own materials
A distributor rep is standing at a bar and gets asked for the spec of the signature serve, or the case price for a new size. Today that is a text to the brand manager and a wait.
The copilot answers from your specs, signature serves, brand story, sell sheets and price lists. Reps, distributors and bartenders ask in plain words and get the brand’s own answer. If the answer is not in your materials, it says so and points them to a person.
What it changes: fewer repeat questions to the brand team, and the same story told the same way in every market.
Advocacy Content Engine
Drafts for ambassadors
Ambassadors write the same kinds of things every week: activation briefs, menu serves for an account, social captions, event recaps.
The engine drafts these in the brand’s voice, from your brand guidelines, serves and past approved content. The ambassador edits and approves. Nothing is posted on its own.
What it changes: less time on first drafts, and copy that stays on brand across ambassadors and markets.
Distributor & Account Comms
Inbox and DMs, sorted
Trade inquiries arrive everywhere: the general inbox, Instagram DMs, a distributor’s forwarded email. Some sit for days because nobody knows whose they are.
This module reads incoming messages, sorts them and routes each one to the right person: a sample request to the local rep, a listing question to sales, a press note to the brand team. Simple questions get a draft reply from your materials.
What it changes: fewer missed trade inquiries, and a clear owner for each message.
Market Readout
Once a week, short
A short weekly report built from what the other modules see: what accounts asked, what reps needed to look up, and where sell-through is stalling.
It is written to be read in a few minutes. The point is to show the brand team where the story, the materials or the follow-up need work.
An example: a spirits brand
Anonymous
A rep-facing copilot answers serve and spec questions from the brand’s own materials, and tasting follow-ups go out automatically after each visit.
02 · Hotels, restaurants and bars
How it helps venues.
For venues, the same idea applies to guests and staff. A guest DMs at midnight to ask whether a dish has nuts. A new bartender needs the house spec for a martini. The answers already exist; the tools put them where people ask.
Guest Communication
The inbox, answered
Most rooms lose guests in the gap between a message and a reply. Hours, menus, amenities, dietary notes, “are you open on Monday” — the questions are predictable, and the answers already exist in someone’s head or a buried PDF.
Guest Communication answers those questions on the channels guests already use, in the house voice, from your own menus, hours and allergen notes. A complaint, a VIP or anything it is unsure of goes to a person. It does not guess on allergens.
What it changes: guests get an answer at midnight, and staff stop typing the same reply.
Booking & Inquiry
Holds, routes, follow-ups
A table for six on Saturday, a private dining request, a room-plus-dinner package. When the reply is slow, the guest often books elsewhere, and nobody records why.
This module captures the request, routes it to the right desk, and follows up on holds. It works alongside your reservations system, not instead of it. What it changes: fewer inquiries lost between channels.
Staff Knowledge Copilot
Specs at the shoulder
The best bartender on the team is also the wiki. Specs, allergen notes, 86s, the way this house builds a martini — it lives in one person’s head until that person calls out.
The copilot is trained on your specs, SOPs, and standards, not a generic cocktail encyclopedia. New hires get the house answer, not a guess. It is the same instinct as a spec book, built for a phone in the well rather than a binder in the office.
Hotel Upsell
One timely suggestion
Guests tend to ignore banner offers. A useful suggestion is timed to the stay: a dinner table when they have none, a late checkout when the flight is late, a note from the bar that reads like the concierge wrote it.
Hotel Upsell works from your real inventory and your voice. It suggests once and does not repeat itself. If the front desk could not stand behind an offer, it does not go out.
Loyalty & Feedback
Before the review
A short message after a stay or a visit asks how it went. It gives the team a chance to hear about a problem while it can still be fixed, and to notice when a regular stops coming.
This is not a points program. It is a disciplined follow-up: who came, what they asked, whether they would come back, and who on the floor should know.
Analytics
A GM can read it in five minutes
What guests asked. What staff needed to look up. Where the menu and the service fall short. The report is short on purpose: a weekly readout rather than a dashboard.
Analytics is only useful if it changes a decision: a spec that confuses the team, a question the website should already answer, a day-part that is quietly dying. The numbers sit next to the floor, not above it.